HIPAA can be really scary, especially when you got into therapy to take care of others, not become a legal expert. Unfortunately, when we have websites that talk about our services and collect information, we are required by law to do a few things. This article breaks it down for you and helps you feel more confident and secure about how your website is doing when it comes to HIPAA-compliance.

What is a Notice of Privacy Practice and why do therapists need one on their website? Is it different than a Privacy Policy? (Hint: Yes). What belongs in it? Where should it live? Is it required? This post answers all that and more.

When you’re a therapist, your website likely handles protected health information (PHI). That means different rules apply to you when you’re using things that feel like they should be straightforward, like Google Analytics. In this article we break down if you can use GA, tracking pixels, and more, and how to get the information you need from your website in a way that is HIPAA-friendly.

A Business Associate Agreement, usually shortened to BAA, is a HIPAA-required contract between a covered entity and certain outside people or companies that create, receive, maintain, or transmit protected health information (PHI) on the covered entity’s behalf. Here’s why that’s important for therapy practices.

Many therapy practices track referrals in spreadsheets. Learn what to track, the HIPAA risks to consider, and how to know when your practice has outgrown one.

Mental health referral management is more than collecting inquiries. Learn how group therapy practices can track ownership, follow-up, handoffs, and outcomes without losing people along the way.

A therapy inquiry is only the beginning. Here is what happens between a website form, referral ownership, follow-up, intake, and actual connection to care.

A therapy website is more than marketing. It is part of the path people use to understand their options, find a clinician, reach out, and access care.

Therapist matching for group practices should narrow choices using real fit factors such as specialty, insurance, format, location, and availability without pretending an algorithm can choose the relationship.

Choosing a therapist involves practical fit, clinical experience, availability, and the human relationship. Here is what prospective clients actually need to know.

Mental-health directories can contain outdated or inaccurate provider information. Research on ghost networks shows why directory accuracy and real availability matter for access.

Finding a therapist can require navigating insurance, outdated directories, availability, specialties, and confusing websites. Here is why the search is harder than it should be.

A group therapy website rebuild turned into a systems project. Here is what the Mosaic case study taught me about search, therapist data, intake, and practice growth.

SEO for therapy practices is not about maximizing traffic. It is about helping the right clients find useful service and therapist pages and take the next step.

If therapist information is copied across your group-practice website, updates become fragile. A one-source-of-truth structure makes the site easier to maintain and trust.

Should a therapy practice website show which clinicians are accepting new clients? Here is how to handle availability without promising more than you can deliver.

Therapist profile pages should do more than list credentials. Learn what helps prospective clients understand fit, approach, availability, and practical details

As a therapy practice grows, a simple solo website can become hard to maintain. Here is the structure group practices need for clinicians, services, search, and updates.

A therapy practice website needs to look professional, and it should help people understand fit, cost, availability, clinicians, and what happens next.

Pixel & Fern started as a website business. Here is why therapy-practice work changed the focus toward something bigger: making it easier for people to find and reach care.