WEBSITES + DIGITAL SYSTEMS FOR THERAPY PRACTICESMake it easier for people to get the care they need.
Mental health practices lose people in the gaps — between search, therapist selection, referrals, intake, and follow-up.
Pixel & Fern builds websites and digital systems that make those handoffs clearer, faster, and easier to manage.
The problem isn’t always getting found.
Sometimes someone finds your practice and still doesn’t know who to choose.
Sometimes they fill out a form, and the referral sits in an inbox.
Sometimes the right therapist never sees it.
Sometimes staff are doing the same work in three different places just to keep everything moving.
Pixel & Fern focuses on the space between interest and care.
What Pixel & Fern Offers
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Search strategy, service architecture, therapist profiles, matching, clearer pathways.
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Referral Flow, assignment, follow-up, shared status, fewer dropped handoffs.
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Structured data, simpler systems, automation, analytics, technical cleanup.
I start with a diagnosis, not a design brief.
I start by looking at where people are getting stuck: finding the practice, choosing a therapist, reaching out, getting assigned, or actually making it into care.
Diagnose.
Audit the website, analytics, search visibility, content, workflows, and technical setup.
Rebuild.
Fix the highest-impact problems first, and roll out changes as they’re completed.
Measure.
Track what happens after launch to ensure the change benefits your practice.
Improve.
Continue refining the system as your practice, clients, and search behaviors change.
CASE STUDY · MOSAIC NATURE THERAPY & WELLNESS
Found, but not chosen.
Mosaic was already appearing on the first page of Google for valuable searches. The problem was that people weren’t clicking.
Plus, behind the scenes, maintaining the website required the practice owner to update the same information repeatedly.
I rebuilt the site around how prospective clients choose therapy, and rebuilt the systems underneath so the practice could maintain it without depending on a developer.
36 → 104 sec
average engagement time per visitor
4+ → 1
places to update one therapist
16
inquiries in the new form’s first 21 days
26 → 9
active plugins
About Pixel & Fern
Technology should make your practice easier to run.
I’m Amy Brown, the person behind Pixel & Fern.
I spent about a decade working in technology and product management, helping turn complicated problems into products and systems people could actually use.
Now I’m also training as a clinical therapist.
Pixel & Fern lives in the overlap: technology, human behavior, writing, systems thinking, and a growing firsthand understanding of how therapy practices actually work.
Pixel & Fern builds digital systems that help mental health practices connect people to care more reliably.
You don’t have to know exactly what’s wrong before reaching out.
Tell me what’s frustrating you, what you wish worked differently, or the thing your team keeps doing manually that makes everyone groan.
I’ll help you figure out the real problem and help you solve it.