WEBSITES + DIGITAL SYSTEMS FOR THERAPY PRACTICES

Your therapy practice has outgrown its website.

Your practice changed. Your team grew. Your services expanded. Referrals started coming from everywhere. But somewhere along the way, your website became harder to update, harder to understand, and harder to know whether it was actually working.

I help therapy practices untangle the mess from the website people see to the systems running underneath it.

See Services

You probably don’t just need a “prettier” website.

Eucalyptus branch in a clear glass vase on a white surface against a light gray wall.

Maybe you’re updating the same therapist’s availability in four different places.

Maybe people visit your site, but you have no idea whether they actually become clients.

Maybe your service pages don’t reflect everything your clinicians actually offer.

Maybe referrals land in inboxes, spreadsheets, forms, and systems that don’t talk to each other.

Or maybe everything technically works, but it just takes far too much effort to keep it that way.

That’s the kind of problem I like.

CASE STUDY · MOSAIC NATURE THERAPY & WELLNESS

Found, but not chosen.

Mosaic was already appearing on the first page of Google for valuable searches. The problem was that people weren’t clicking.

Plus, behind the scenes, maintaining the website required the practice owner to update the same information repeatedly.

I rebuilt the site around how prospective clients choose therapy, and rebuilt the systems underneath so the practice could maintain it without depending on a developer.

Screenshot of Mosaic Nature Therapy website homepage with logo, navigation menu, and introductory content about therapy services in Homewood, Illinois.

36 → 104 sec

average engagement time per visitor

4+ → 1

places to update one therapist

16

inquiries in the new form’s first 21 days

26 → 9

active plugins

I start with a diagnosis, not a design brief.

I start by looking at how your whole system works. I look at your website, search traffic, services, clinicians, forms, referrals, analytics, and the work your team does behind the scenes. Then, I’ll bring you a proposal for what I believe needs to change and why. Most importantly, I'll outline how the changes will benefit your practice. Then we decide together what actually needs to be done.

Diagnose.

Audit the website, analytics, search visibility, content, workflows, and technical setup.

Rebuild.

Fix the highest-impact problems first, and roll out changes as they’re completed.

Measure.

Track what happens after launch to ensure the change benefits your practice.

Improve.

Continue refining the system as your practice, clients, and search behaviors change.

What Pixel & Fern Offers

A minimalist meeting room with a wooden table, green armchair, desk lamp, notebooks, glasses of water, and a window overlooking a garden with outdoor seating and greenery.

  • For established therapy practices.

    A customized website and digital-systems engagement designed around the actual problems inside your practice.

  • I restructure sites around what prospective clients need to know and how they decide.

    This can include:

    • site architecture

    • navigation

    • homepage strategy

    • therapist directories

    • service organization

    • accessibility

    • mobile UX

    • conversion paths

  • Being visible isn’t useful if the wrong people find you or the right people don’t choose you.

    I can help with:

    • search analytics

    • keyword and intent research

    • SEO

    • AEO / answer-first content

    • service pages

    • location pages

    • clinician bios

    • FAQs

    • calls to action

    • content strategy

  • Growing practices often store the same information in too many places.

    I build structured systems so information like:

    • specialties

    • ages served

    • therapy formats

    • approaches

    • fees

    • availability

    • services

    can be maintained once and reused throughout the website.

  • A contact form shouldn't be the end of your website strategy.

    I can help create:

    • smarter inquiry forms

    • automatic routing

    • lead tracking

    • therapist matching

    • follow-up workflows

    • referral-source tracking

    • reporting

    • simpler administrative processes

  • Sometimes the least glamorous work creates the biggest relief.

    That might mean:

    • simplifying WordPress

    • removing unnecessary plugins

    • consolidating page builders

    • improving performance

    • correcting redirects

    • cleaning up old content

    • reducing unnecessary hosting costs

    • making the site easier for your team to maintain

Get Started

About Pixel & Fern

Technology should make your practice easier to run.

I’m Amy Brown, the person behind Pixel & Fern.

I spent about a decade working in technology and product management, helping turn complicated problems into products and systems people could actually use.

Now I’m also training as a clinical therapist.

Pixel & Fern lives in the overlap: technology, human behavior, writing, systems thinking, and a growing firsthand understanding of how therapy practices actually work.

Learn more

If something about your website feels harder than it should…

You don’t have to know exactly what’s wrong before reaching out.

Tell me what’s frustrating you, what you wish worked differently, or the thing your team keeps doing manually that makes everyone groan.

I’ll help you figure out the real problem.

Tell me what's not working