WHAT I OFFER

Websites Are Only Part of the System

Most web designers start by asking what you want your new website to look like.

I’m more interested in what you need it to do.

Helping Your Practice Thrive

A pink water lily flower in bloom with petals opening wide, set against a blurred natural background.

Our work together will start by addressing a few key questions:

  • Who needs to find you?

  • How should they choose a therapist?

  • What happens when they submit an inquiry?

  • Where does that referral go?

  • How does your team know what happened?

  • What needs to update when a therapist changes availability?

  • And how will we know whether any of it worked?

My goal is to help your practice grow in a way that feels manageable, takes off manual and clunky work that drains you, and ultimately helps the people who need your services find you.

What Pixel & Fern Offers

A minimalist meeting room with a wooden table, green armchair, desk lamp, notebooks, glasses of water, and a window overlooking a garden with outdoor seating and greenery.

  • For established therapy practices.

    A customized website and digital-systems engagement designed around the actual problems inside your practice.

  • I restructure sites around what prospective clients need to know and how they decide.

    This can include:

    • site architecture

    • navigation

    • homepage strategy

    • therapist directories

    • service organization

    • accessibility

    • mobile UX

    • conversion paths

  • Being visible isn’t useful if the wrong people find you or the right people don’t choose you.

    I can help with:

    • search analytics

    • keyword and intent research

    • SEO

    • AEO / answer-first content

    • service pages

    • location pages

    • clinician bios

    • FAQs

    • calls to action

    • content strategy

  • Growing practices often store the same information in too many places.

    I build structured systems so information like:

    • specialties

    • ages served

    • therapy formats

    • approaches

    • fees

    • availability

    • services

    can be maintained once and reused throughout the website.

  • A contact form shouldn't be the end of your website strategy.

    I can help create:

    • smarter inquiry forms

    • automatic routing

    • lead tracking

    • therapist matching

    • follow-up workflows

    • referral-source tracking

    • reporting

    • simpler administrative processes

  • Sometimes the least glamorous work creates the biggest relief.

    That might mean:

    • simplifying WordPress

    • removing unnecessary plugins

    • consolidating page builders

    • improving performance

    • correcting redirects

    • cleaning up old content

    • reducing unnecessary hosting costs

    • making the site easier for your team to maintain

Get Started

Launch isn’t the finish line.

Search takes time. New pages need time to index. People behave differently than we predict. Your clinicians change. Your practice grows.

That’s why established-practice projects can continue as ongoing partnerships after the initial rebuild.

We use real data to decide what to improve next instead of redesigning the website every few years and hoping for the best.

SPECIAL OFFER - $500 SQUARESPACE STARTER SITE

SPECIAL OFFER - $500 SQUARESPACE STARTER SITE

Home office desk with a computer monitor, a laptop displaying analytics, a mouse on a leather mousepad, a potted plant, a water bottle, and a desk lamp.

A simple, polished Squarespace website for a brand-new practice or small business that needs a professional home online without a giant custom build.

Learn more