WHAT I OFFER
Websites Are Only Part of the System
Most web designers start by asking what you want your new website to look like.
I’m more interested in what you need it to do.
Helping Your Practice Thrive
Our work together will start by addressing a few key questions:
Who needs to find you?
How should they choose a therapist?
What happens when they submit an inquiry?
Where does that referral go?
How does your team know what happened?
What needs to update when a therapist changes availability?
And how will we know whether any of it worked?
My goal is to help your practice grow in a way that feels manageable, takes off manual and clunky work that drains you, and ultimately helps the people who need your services find you.
Launch isn’t the finish line.
Search takes time. New pages need time to index. People behave differently than we predict. Your clinicians change. Your practice grows.
That’s why established-practice projects can continue as ongoing partnerships after the initial rebuild.
We use real data to decide what to improve next instead of redesigning the website every few years and hoping for the best.
What Pixel & Fern Offers
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Search strategy, service architecture, therapist profiles, matching, clearer pathways.
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Referral Flow, assignment, follow-up, shared status, fewer dropped handoffs.
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Structured data, simpler systems, automation, analytics, technical cleanup.