5 Things Every Website Needs Before You Launch
Launching a website feels like a big deal, and it is!
But the good news? You don’t need it to be perfect before you hit publish. You do need a few non-negotiables in place, though. These five basics will make your site feel professional, trustworthy, and ready for visitors.
1. 🔒 SSL Lock (That Little Padlock in the Browser)
When you type in a website and see “https://” with a lock icon, that’s SSL. It keeps your site secure and gives visitors a sense of peace of mind.
Why it matters: Without SSL, browsers may warn people that your site is “not secure.” Instant trust-killer.
How to do it: Most hosting platforms (Squarespace, Wix, WordPress) include it automatically. All you have to do is double-check it’s turned on.
2. 📱 Mobile-Friendly Design
More than half of all web traffic comes from phones. If your site doesn’t adjust to smaller screens, people give up on looking at your site, and they do it fast.
Why it matters: Your gorgeous homepage on desktop might be a hot mess on a phone if you don’t test it.
How to do it: Preview your site on mobile before launch. Most platforms let you toggle views.
3. 🎯 Clear Call-to-Action
What’s the one thing you want people to do when they land on your site?
Book a call? Buy a product? Sign up for your email list?
Put that action front and center. Don’t make visitors hunt for it.
Bonus: use action-oriented buttons (e.g., “Let’s Chat,” “Book Now,” “Get Started”) instead of vague ones like “Learn More.”
4. 👋 An About Page That Actually Feels Human
People want to know who’s behind the brand. Your About page is where you show your face, share your story, and make a connection.
Why it matters: A well-written About page builds trust faster than any design trick.
Pro tip: Write like you’re introducing yourself at a coffee shop, not like you’re drafting a résumé.
5. ✉️ Contact Form (or At Least Easy Contact Info)
Make it easy for people to reach you without having to dig around.
A simple contact form works great, but even a clear email address or booking link does the trick.
Don’t bury it! Put it in your navigation menu or footer so it’s always one click away.